OyaJava · Free mini-book · 6 short chapters
Small Offers, Clear Yeses
A working mini-book for turning a skill into an offer.
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01
One person
Begin with a buyer you can describe without saying everyone. A small shop updating its website has a different problem from a creator who needs a product film. Choose one situation you understand. Write what the person is trying to finish and what keeps getting in the way. Your offer should answer that particular moment.
Buyer: __. Task: __. Obstacle: __.
02
One useful result
Name what the buyer receives. A rewritten service page is easier to understand than clarity. A twenty-second product video is easier to price than content support. Describe the deliverable in language a customer could repeat to someone else. Keep the promise within the work you control; attention, sales, and approval belong to other people, too.
You receive __ so you can __.
03
A clear scope
List the work included, the information the buyer supplies, and the point where the job is finished. Decide how many revisions fit the fee. Name what would become a separate quote. Boundaries help both people plan. They also stop a small project from quietly becoming several projects with the same price.
Included: __. Buyer supplies: __. Revisions: __. Extra work: __.
04
A price that pays for the work
Estimate the hours for preparation, delivery, communication, and revision. Add direct costs and payment fees. Choose a fee that pays for all of that work, then compare the estimate with what happens in a real project. A low price that requires unpaid evenings is useful information. Change the scope or the fee before repeating it.
Hours: __. Costs: __. Fee: __. Time after delivery: __.
05
The first conversation
Ask about the goal, audience, timing, and budget. Reply with the scope you can actually deliver. A short written proposal can name the result, fee, schedule, and next action. If the fit is wrong, say so clearly. A good first conversation makes it easier for someone to decide; it does not need to pressure them into buying.
The question I need answered before quoting: __.
06
The follow-through
Agree how files will be delivered and when feedback is due. At handoff, state what is complete and what remains, if anything. Record the time the project really took. Ask for a truthful testimonial only after the client has experienced the work. Use the evidence to refine the offer. Repeat what works; stop promising what does not.
Keep: __. Change: __. Next person this could help: __.